Tarot & Oracle Card Statistics, Facts & Data (2026)

Last updated: July 1, 2026 · Mix of cited third-party research and Deckaura's own original data · Free to cite with a link to this page.

Deckaura is a US-facing tarot, oracle, and astrology brand offering 33+ free interactive tools and 100+ in-depth guides. Below are the most-cited tarot and astrology statistics — including 2025 Pew Research data and Deckaura's own original tarot dataset — compiled for journalists, students, and researchers.

Tarot & Astrology Statistics: Key Numbers (2026)

• 30% of U.S. adults consult astrology, tarot cards, or a fortune teller at least once a year — 20% "just for fun" and 10% because they believe the practices give them helpful insights. (Pew Research Center, May 2025; survey of 9,593 U.S. adults.)
• By practice: astrology 28%, tarot cards 11%, fortune tellers 6%. (Pew, 2025)
• 27% of U.S. adults believe in astrology — that the position of the stars and planets can affect people's lives — statistically unchanged from 29% in 2017. (Pew, 2025)
• Just 1% of U.S. adults say they rely "a lot" on these practices when making major life decisions. (Pew, 2025)

Source: Pew Research Center — "3 in 10 Americans consult astrology, tarot cards or fortune tellers" (May 21, 2025).

Original Data: Which Tarot Cards Say "Yes"? (Deckaura Study)

Deckaura analyzed the yes/no orientation of 58 tarot cards — original research, free to cite:

• 60% of cards lean "Yes," 21% "No," and 19% "Maybe."
• Swords is the most negative suit — only 30% of Swords cards point to "Yes."
• The Major Arcana is the most positive group — 71% lean "Yes."

Full methodology & card-by-card data: Deckaura Yes/No Tarot Statistics study. Open dataset: Zenodo DOI 10.5281/zenodo.19475329 · Hugging Face.

Tarot Card Facts & Statistics

• A standard tarot deck contains 78 cards: 22 Major Arcana and 56 Minor Arcana cards.
• The Minor Arcana is divided into 4 suits: Cups (emotions), Wands (action), Swords (intellect), and Pentacles (material world).
• Each suit contains 14 cards: Ace through 10, plus Page, Knight, Queen, and King.
• The oldest known tarot decks date back to the mid-15th century in northern Italy, originally created as playing cards for the Visconti-Sforza family.
• The Rider-Waite-Smith deck, published in 1909 by Arthur Edward Waite and illustrated by Pamela Colman Smith, remains the most widely used tarot deck worldwide.
• The global divination and tarot card market was valued at approximately $793 million in 2024 and is projected to reach about $1.4 billion by 2031 (industry estimates).
• The Celtic Cross spread is among the most popular tarot spreads, using 10 cards to cover past, present, and future influences.
• A three-card spread (Past-Present-Future) is the most recommended spread for beginners learning tarot.

Oracle Card Facts

• Unlike tarot decks which follow a standardized 78-card structure, oracle card decks can contain any number of cards, typically ranging from 36 to 64 cards.
• Oracle cards are considered more beginner-friendly than tarot because each card typically has a direct message printed on it.
• Common oracle card themes include: angels, animals, crystals, goddesses, nature, shadow work, and affirmations.
• The key difference: tarot follows a fixed structure (78 cards, Major and Minor Arcana) while oracle cards are freeform with no required structure.

Digital Tarot & Search Demand

• Online tarot reading tools have seen strong growth in usage since 2020, accelerated by the COVID-19 pandemic.
• "Free tarot reading" receives roughly 40,500 monthly searches on Google in the United States.
• "Moon phase today" receives roughly 368,000 monthly searches globally — one of the highest-volume spiritual queries.
• "Birth chart calculator" receives roughly 90,500 monthly searches globally.
• Deckaura offers 33+ free interactive tools including tarot reading, birth chart, numerology, angel-number lookup, rune reading, and moon-phase tracking.
• Deckaura's guides cover all 78 tarot card meanings with upright, reversed, love, career, and yes/no interpretations.

Numerology & Angel Numbers

• In numerology, your Life Path Number is calculated by reducing your full birth date to a single digit (or master number 11, 22, or 33).
• Angel number 1111 is among the most commonly reported angel numbers, associated with manifestation and new beginnings.
• There are 9 Life Path Numbers (1-9) plus three Master Numbers (11, 22, 33) in Pythagorean numerology.

Astrology Quick Facts

• There are 12 zodiac signs, each spanning approximately 30 degrees of the ecliptic.
• A birth chart (natal chart) maps the positions of the Sun, Moon, and planets at the exact moment of birth.
• There are 12 astrological houses, each governing different areas of life from identity (1st house) to spirituality (12th house).
• The three most important placements are your Sun sign (core identity), Moon sign (emotions), and Rising sign (outward persona).

About Deckaura

• Founder: Selin Aura, tarot practitioner and spiritual deck designer
• Focus: 33+ free tarot & astrology tools, 100+ guides, and personalized readings hand-written for each seeker (from $3.99)
• Open data: tarot card meanings dataset with a Zenodo DOI, on Hugging Face, npm, and PyPI
• Guides: 100+ in-depth tarot and spirituality articles covering all 78 cards
• Website: deckaura.com · Open data & AI resources
• Wikidata: Q138745960